Two resources for New Year Resolutions

Heading into the new year many of us take time to ponder our plans for the future. A key component of this is understanding your purpose in life.

In this letter to a personal friend the legendary writer Hunter S. Thomson (Fear and Loathing in Las Vegas) answer the question on "what is my purpose in life". Not surprisingly it is well written and witty. My purpose is different to your purpose and well…. Read on to hear what he says.

These 7 questions to ask yourself will help you with your purpose, direction, job, life…. Basically with all of it. It is an irreverent, funny (in a "because it’s true" kind of a way) take on finding ones purpose.


Two Must Reads on tapping into your creative side

This topic is so important. In our high tech, high paced, high demand world it’s easy to miss out on the approaches you can take to bring creativity into your life. This is important because creativity isn’t just about artistic past times like painting or photography it is the living breathing heart of human ingenuity.

In this article 12 things you were not taught in school about creativity smashes some of the propaganda and assumptions that plague creativity and how it is viewed in the workplace. I’m not sure what did it, the industrial revolution creating an over bearing sense of rational rules all or if was something else. Whatever it was, and for the longest time, many of those in the west have by in large assumed creativity is something separate to industrious productivity. It’s simply not true. “12 things” will help you retune your brain.

And in this MIT Technology review you will gain epic perspective on how to unleash your creativity by none other than Issac Assimov himself. Scientist, prolific author inventor of the concept of Androids (i.e. I, Robot) lays out some ground rules to tap into and harness both your creativity and that of the people you work on. It was actually a DARPA paper. How about that!

Why Digital Isn’t Enough

The family was in the car.

We were on holiday in the motherland, England.

A favorite song came on the radio.

For you, the song I heard doesn’t matter.

Think of an old favorite. One with memories attached. From a great album.

Can you hear it? OK, let’s continue…

Music in the modern world

I certainly remember what struck me about the song I was hearing. It took me back to a time when I bought the album and listened to every song on it. Playing it again and again until it became the soundtrack for that particular time of my life.

My wife and I started talking about this phenomena. How we felt that there are less and less of those types of songs. Music had become more ephemeral and transient. Buying an album used to be more involved, we committed to it and got to know it. We felt connected to it. This was enhanced by the tactile feel, the touch, its physical presence… with vinyl this was extreme. We treated CDs with kid gloves to avoid scratching them, for fear the evil ‘skip’! There was that glint of rainbow from the CDs metallic surface. Album art, lyrics, song listing. It was a multi-sensory experience.

Now we have a world of songs available through subscription. We follow our friends and can see what they like. In theory we can discover more music. We can hear a song on the radio, tag it with our smart phone, add it to a playlist and have it blasting out over our home music system. There are clearly massive benefits to digital.

The written word

With books you can now carry a whole library with you, literally thousands of tomes on a single device. Amazon worked with the FAA testing hundreds of kindles to prove that the devices didn’t affect safety. And now you can use it for your whole flight eliminating one of the benefits of print on a plane.

Yet you can’t lend or gift a friend one of these books. It’s not allowed by the license. You don’t own that "book".

You can’t sit back in your office and peruse the real, albeit limited, library and be inspired to pick up a book and dive in. I find this is particularly important with factual books, packed full of expertise, books you want to dip into and out of. The same goes for poetry collections.

And of course paper still beats our current screen technology.


There is something wonderful about seeing my favorites in print, hung in an elegant frame, adorning a wall with great light in a way that catches me as I walk past. Pleasantly interrupting my moment with a memory of a person, a place, a feeling, a journey.

And yet with digital it is infinitely easier to create and share than it was in the days of film. In some ways this can diminish the value, when everyone with a smart phone is a photographer.

Consider the opportunity in learning the craft as fully as you can, pushing yourself in the creation, editing and developing of photos that are something you don’t simply take, rather a piece of art you make. Go beyond filters, get to know Adobe Photoshop Lightroom (the most important part of my photography gear) and how to digitally develop photographs. If you want to go even further take them back out into the analog world by getting to know the printing process itself, rather than simply sending them off to a ‘lab’ or Costco.

Note taking: The analog that refuses to die

Every time people proclaim the death of paper and hand written notes a new approach to bridge these this format with the digital arrives. The literal application of the technology; computerized pen and paper such as the Surface 3 does keep getting better. Yet companies like MOD Notebooks keep raising the bar, enabling you to *really* keep writing on real paper with a real pen and making it available digitally. I’m working on falling in love with MOD, so far they have delivered an amazing customer experience – that tweet is only part of it.

I, like many others, still feel something in that physical connection between fingers, pen and paper. Those senses are important. Something is happening in my neural pathways that creates indirect benefits from touch, and does more so than tippy tap typing on a keyboard. You can’t erase millions of years of evolution and how we interact with the world overnight.

Yet the power of OneNote for creating, storing, finding notes across all the devices in my life is so powerful. It is literally one of the most important tools in my life. The fact MOD "Syncs" to OneNote is a big part of how excited I am for MOD. Incidentally OneNote isn’t the only service MOD Syncs with, Ever Note and others are also on the list.

Other human beings

It’s not just about creation of and the consumption of art, it’s also about how we interact together. When I mentioned I was planning this blog on twitter @hf noted well that it un-teaches social skills. David Burkus nicely puts how confirmation-bias thrives in digital, pick an argument with a friend online (religion, politics, gun control are great topics) so they can go search and find things that back up their opinion. Don’t do it in person, he says, as you will find a way to come to a common ground.

Email allows us to juggle more, twitter allows us to network more. Between Facebook and YouTube not only are we enjoying cats doing zanier things than we otherwise could we are able to stay in touch with friends and family in ways unheard of before the dawn of such crazy witchcraft.

Yet we are not really dealing with the person. I frequently work with colleagues I never see. In some cases I’ve worked on whole projects and never met or spoken to some of the people involved. We all become virtual resources for each other spread out across the world. We are not interacting with people, rather with a fraction of who and what they are in a very narrow context.

The importance of multisensory experiences

For much of human history we supplanted one way of doing things with something better and relegated the old to the dustbin. The famous John Deer invention that made extracting value from the vast plains of the Midwest is no longer in use, but the plains are more productive than they ever. By in large nowadays the steam engine is nothing more than a fascination. You really have to love the art of physical writing to purse and practice calligraphy.

Vinyl provides a delightful multisensory experience, enhanced with the involvement of touch, sight and smell. Movies are taken to a whole other level with music. We owe it to ourselves to maximize the richness of our experiences. Life is better because of it.

Technology has continued a deep integration into our lives and in many cases there are a mix of generations in use. Each serving a different purpose. You can own a record player and have a subscription to a streaming music service. You can have your cake and eat it.

We seek to capture, improve, alter and share the analog. The first recording devices made this possible, they froze in time sensory experiences. Like Edison famously said about his recording machine, "Talk into it, it will talk back". Technologies were invented to stop things slipping away, to bring them back out again, to our ears, eyes and hearts. And to those of others. Yet at the other extreme technology can through digitizing make things once again ephemeral and transient

My challenge to you: Keep the "more analog" versions of these technologies alive. Utilize all of their benefits and have a more complete experience.

I like to think this serves as a reminder to get out there into the real, purely analog, world and enjoy the living, breathing, visceral moment itself.

How do you feel about the balance between digital and analog? How has it affected you?

Don’t waste my time

Disclaimer: This post involves fast cars and the drinking of beer.

Here’s the scenario; you are at a dinner party, you meet a new person, maybe you are introduced, maybe you introduce yourself. Either way the experience is one of discovery, “What can I say that will interest this person and get me permission to continue the conversation?” Even if you don’t think this, your amazing and ancient brain is doing it on auto pilot for you.

As marketers we have an opportunity to infuse our message with storytelling, and I mean real stories. Ones with heroes, villains, inciting incidents, conflict overcoming of adversity and dealing with change. When we do this we open the door to a journey, one where our customer will want to join us for the experience.

“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut

Here are two examples of content I recently created designed to help break the ice at that proverbial dinner party and connect you with something that could be of value to you. The videos below are designed so that you should find the content innately interesting. You may want to learn more about the story. And if you are in my target audience you will certainly want to do so. And if I earn your permission further still I then connect you to find out more about what we can do for you so that you can have an experience like the one that got your attention in the first place.

That being said I have two questions for you, and some FUN content.

#1 – Q: Do you like either cars, high-tech, or auto-sports?

A: Then watch this featuring Lotus F1 Team

150 Days (Preview, 60 secs)

150 Days (Trailer, 30 secs)

Full Nano-Documentary:

#2 – Are you interested in Craft Beer (or foods), or businesses that care not just about money but positively impacting the environment and the world we live in?

Q: Then watch this featuring New Belgium Brewing

Love in a bottle (Preview, 60 secs)

Love in a bottle (Trailer, 30 secs)

Full Nano-Documentary:

So, what do you think?

Was your time waste with this? With the videos? How do you approach content marketing and the customer experience when it comes to your content?


When I consider existing customers or prospects and the services, and apps we provide I have one key thing in mind “why should they care?”. There are many potential paths in actions you take but having this singular question held front and center is critical.

When serving up content we have to consider the whole experience of the customer. From never even knowing about our apps and services to being a RAVING fan.

In many ways I like to think of existing customers as prospects, that we should work hard to keep them engaged and interested. When someone at a [potential] customer company is already a fan you have trust, you can go to certain conversations more quickly than with a person with whom you haven’t yet built that trust. However there is always a place to invest more in a relationship, to reinforce that trust, to keep the romance alive.

What do you want to be when you grow up?

I was taking an early morning walk down to the breezy coast of West Seattle and was thinking about how it’s nice to have the down on the out bound so that I’m warmed up to deal with the hill on the way back. Then in my half-awake morning stupor a thought flitted across my cerebral cortex. It was about when we ask children about their future and that we don’t say "What do you want to do when you grow up". Rather we use the word be, not do. And I got to thinking about the importance of that little word. Two simple letters, a consonant and a vowel.

Fatherhood © Matthew Woodget 2011

"To be, or not to be. That is the question." – Hamlet.

Unsurprisingly Shakespeare can impart some wisdom to us on this matter. Just as Hamlet was agonizing over the apparent helplessness of life he’s also torn as to giving it up. He’s trapped in a dark, tragic place where his very being is brought into question and he is thinking of ending it all.

In Hamlet’s despondency we come to recognize that when we are asking a child what they want to be we are not asking them about jobs or tasks or comings or goings. We are asking them what they want their life to feel like. And hopefully for it to feel quite the opposite of what Hamlet is going through. Think for a second of some of the classic answers that a child may provide to the question "What do you want to be when you grow up?".

An airline pilot, a fire fighter, a horseback rider, an astronaut. They know nothing of the grind of these jobs, of the challenges, the stresses. What they think about is what the people who do these things feel like. Or at least what their childishness imagines visualize… and I’ll give you a hint; in this case ‘childish’ is far from disparaging. Their minds soar with the thrill of flying a plane, the hero who saves those in danger, the wide open spaces and fresh air and camaraderie with animals, or a wonder and marvel of the earth and of the universe that being hurled into space on a rocket affords. It’s the very real, hear and now feelings of the child that they are tapping into and projecting into their future.

How does this relate to anything you may care about?

When it comes to what you do, think more about what you want to be. "What do you want to be… now!" This could be informing a career change where you are seeking something which will be better match with how you want to feel in what you are doing, or it could fuel your approach when tackling a particular project you are working on in a job you already love.

You maybe be an independent photographer or a cog in the corporate machine, it doesn’t matter. When it comes to how you interact with those you work with, the customers you build for or market or sell to, think about how those on the receiving end of your actions feel. What are they pursuing, what do they want? Every decision we make is intentionally designed to benefit us and how we feel. From consumer goods purchase to enterprise investments of grand scale. Good choices or bad we can’t help but put ourselves at the center. We do it because we feel it is the right thing to do based on any number of external stimuli. We just *have* to have *that* pair of shoes. The market data *clearly* states we must address things with a change in corporate strategy and if we win because of it *I* get the promotion. Even in a life of piety and sacrifice where everything you do is for others you are choosing this to satisfy a feeling in yourself, you feel it’s the right thing to do for moral or religious reasons.

Doing might be where the rubber meets the road and stuff gets made, built or shipped. But long before that there is being. Figure out what yours is, those around you, your partners and ultimately your customers and you will be able to tap into that powerful aspirational energy from your childhood when you once dreamed of mounting a screaming rocket to the stars.

How do you feel about this? Love to hear your thoughts, and feelings :-).

What’s your vision?

In some ways this is a follow up to the last post. They are certainly related. There we talked about the importance of making a decision to enable you to lock onto something and go after it. The thing is you need to see that thing, to do so you must have vision.

Vision serves as a guiding light. It illuminates your thoughts and gives meaning to your efforts. It is also a yardstick by which you measure the worth and priority of other thoughts. How can you prioritize when you don’t know what is more important than another? Practically speaking I tackle this by having "projects" (even smaller ones) that I know I need to get done and then use these as a filter to allow specific behavior through.

In other terms there is the old Shakespearian proverb "the truth will out". You can’t hide who you truly are, or what you think. You bleed out of you as if a broken sieve. On the receiving end have you met people who just oozed with a certain vibe, positive or negative? If you don’t have a vision and simply allow the whim of the day to guide you then this will become a self-fulfilling prophecy, a lack of focus will prevent you from attaining focus. What the….?

To take us on a bit of a side journey, albeit an important one. If you find yourself in conflict with another person and you must work with this person then be warned. The truth will out. You will expose yourself and your intentions. Except for the most masterful or Machiavellian amongst us (no, that’s probably not you or I for that matter) we can’t hide a devious strategy. Try be devious and it will come out. Bitter, yup they will taste it. Frustrated? Your intonation will rise and you will cut people of. You will expose yourself. Especially over time, it’s inevitable.

In this side journey its possible to see how vision can play a key role. When you need to work with "that" person how can you find a true ‘win-win’, a reason to commit, something to get behind. Keep coming back to that. Find the silver lining. Make it positive, beneficial to you both. What you will discover is that the truth will out. If you want to dig deeper into this I can recommend a powerful and moving book, As Man Thinketh, James Allen talks about thoughts being seeds that you sow in your mind. Positive or negative they will grow and flourish. "Every action and feeling is preceded by a thought."

Likewise if you are working on a project and have a clear vision and thus a purpose others will see it, feel it. The fact such an apex exists means people will be able to latch onto it, to navigate by it and to join you for the ride. Especially if you are working to find the essence of win-win in all relationships.

I’ll leave you with two platitudes that I respect allot; go fast and go alone, go together and go far. Secondly; you will get further in life with honey than with vinegar. Both of which speak to having a vision, and making it real through partnerships.

What is your vision? It could be for a project. Your career. A story. A work of art that you are creating. A business idea. I’d love to hear from you.

Change your mind

If you don’t give yourself permission to change your mind you constantly run the risk of ‘what if’ analysis paralysis (worst case) and thought friction (best case). That best case will slow you down, the worst case will stop you in your tracks. Making a decision on a path will enable you to more effectively move forwards to your goals (Berkley Career guidance). Be it your career, a project, or a task the act of giving yourself this permission is mind grease. I hear you cry " this means being inconsistent and haphazard" or "I’ll never complete another project if I do this". Far from it.

Changing your mind can and will result in a changing course. Sometimes that’s important. The world and our experience of it is a fluid, living, breathing thing. If through your adventures you discover something new and potentially important it might be time to tack a new course. One of my favorite examples of this is the discovery of arguably one of the most important things in human history, penicillin, a total accident. A grossly simplified example would be that you set out for Cleveland (Seth Godin, poke the box) and decide en route, for whatever reason, that you need to go to Istanbul instead (my addition to the analogy).

I’m a firm believer that broken expectations are one of the worst things we as humans can experience. From being stood up to expecting but getting a very different performance review. All crushing. Even something as simple as not receiving what you thought you ordered a restaurant can result in a surprisingly negative feeling.

The last thing we ever want to be is an engine of broken expectations. In particular when they are tied to promises. Giving yourself permission to change your mind isn’t a license to go around breaking promises. If the incident at hand involves other people (hint: it usually does) then you need to be careful to balance your needs with the commitments you make to others. If you do have to break a promise you would be wise to confide in that person and potentially even ask for their forgiveness, always it must be handled with care. When it comes to business you can define a contract up front to be clear on expectations and to protect all parties. Gives, gets, costs for exiting. And if you just discovered the next penicillin maybe your change of course will even be welcomed.

So in short when you give yourself permission to change your mind it enables you (ironically) to be decisive and to act. To plough forwards. You can channel your resourcefulness into your goal and go after it.

Now, the punch line is that by doing, by creating, by executing you are exploring. You will discover new things that will affect your purpose, just like Sir Alexander Fleming. You will learn and grow and it is more likely you will have to change your mind.

When have you changed your mind in a profound way?