Personal at Scale

I recently posted two blogs on LinkedIn all about the importance of both automation in marketing and the human element.

In  Machine Learning Magic & the Intelligent app Revolution I covered the amazing power of targeting and interaction that can be unleashed by Machine Learning “ML” and provide some commentary on the state of that industry and what companies who want to knock it out of the park will need to do.

In You Can’t Automate Trust (aka “Personal Marketing at Scale”) I dig into the importance of the human factor in the Customer Action equation. There are unique and brilliant aspects of the human mind that are not being commoditized… not just yet, and by all measures not for some considerable time.

Customer Action = (Authenticity + Engagement + Relevance) * Trust

What do you think about the future of marketing? Where does automation and technology win and where do humans add irrevocable value?

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