You are irrational

(We all are) I just wrote about the book “Predictably Irrational” by Dan Ariely over on LinkedIn (here is my review). I loved how Ariely led into the book with his own personal story having been badly hurt and disfigured as a young man. I’m a sucker for good storytelling.

I’ve been a fan of the importance of emotions in decisions making for some time and Ariely lays out some pretty clear arguments for why this is more important than ever. Especially for those of us in business, in particular for marketers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s