Why you should buy a Keurig

Edit: Imagine my horror today when I discovered one of the main reasons we hated the Vue was *still a problem* with the product Keurig sent to replace. The problem**: they added DRM to their 2.0 coffee machines! Not to fear, you can get around the problem http://www.keurighack.com/ Plus coffee + starwars, let’s just say the video is a fun watch regardless. And here is some CNN Money coverage of the topic.

**Not being in the market I hadn’t researched the product offered to me by Keurig. I still can’t fault their stellar customer service.

AKA how Keurig just made me a customer for life.

Put simply: they know how to turn frustration into an amazing customer experience.

In more detail;

We had purchased a Keurig about 6 months ago. My wife saw a “great deal” on Groupon for a fancy new “Vue”. We had loved our original Keurig machine. We discovered it via a friend. He loved his and when we visited we enjoyed it for the whole weekend. We *had* to get one. So we did. The K-cups were reasonably priced and there was a whole ecosystem around them. Third party brands, different types of coffee. You name it.

The “Vue” was none of that. Oh, yeah, it had the same benefits as far as automation is concerned, and some fancy new features. However within a few minutes of opening the box we discovered to our horror, the cups were different. Wait. What? Different? Why would they do this*. We had been conditioned by Keurig to think the K-cups were Keurig. We never expected a different cup. An incompatible cup. Cups that are hard to come by, are quite a lot more expensive, and in our case Costco never seemed to sell.

*to differentiate, add value and innovate and to their credit try be more ‘green’. Unfortunately in this case it seems to have back fired. The Vue doesn’t appear to have been well received, or successful and never really got great reviews.

This mornings caffeine related needs were the straw that broke the camels back. I decided to tweet my frustration, as I sipped a cup of English breakfast tea. Don’t be fooled, I was enjoying my tea. I love my tea. I love my coffee too.

The tweets;

coffee

They replied. Then DM’d. Seven hours later I had a phone call. With a very kind offer. 60% of a “Keurig 2.0” system <reels of list of features>. When pressed he offered to throw in two free boxes of coffee. I expressed my appreciation but that frankly at $70 added to the $70+ I spent on the “Vue” that I wasn’t really a happy customer still. It was ‘ok’ but I didn’t want to spend any more money on a company and products I didn’t feel great about, at that time. I suggested that I would continue sharing my experiences and that I’d be more than happy to return the old unit to Keurig in exchange for a replacement, a “2.0” if you will. I’m not out to scam any one. I just want an awesome automated coffee maker. And to do business with great companies.

After asking for the serial number the nice chap on the phone asked if I minded being put on hold. Several minutes later he returned, and, voila. Keurig agreed that for the return of the ‘brew head’ from our “Vue” they would send me a “2.0” which is now on it’s way to us and should be here in 5-7 business days.

And that leads us to this post.

The reason why this matters is, put simply, as follows; In today’s customer centric economy there are simply too many options for you to afford losing any customers. Let alone treating customers in a way that will result in them bashing them to their friends, and quite frankly their thousands of twitter followers, LinkedIn contacts and Facebook friends. You have to aim for AMAZING. “Good” is just that, it’s OK, it’s good, it’s as our friends in the valley so like to say “table stakes”. It doesn’t retain you, it certainly doesn’t make you loyal and you as a customer are primed to jump ship at a moments notice… Good isn’t good enough, not any more.

If you want to be REMARKable, to be REMARKED upon in a positive manner in this highly connected over saturated world where opinions matter and spread like wild fire then you have to aim to create AMAZING customer experiences.

Kudos to Keurig. They just won a customer for life. And I’m happy to share this experience with you.

What was your best recent customer service experience? Or worst? What did it leave you feeling? What was the outcome? What was the company involved?

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