I’m not sure exactly when it happened, but it did. The concept of the infographic was hijacked to mean “any colourful (colorful) representation of data”.
And I know you could ‘argue’ that it’s ‘information’ in a ‘graphical form’. It’s an argument that is as developed as the thinking behind what the “infographic” has become. And if you use it I’m going to assume that you are in the group of marketers who are making the sort of “infographics” I’m critiquing. It’s OK to create cool, beautiful graphics with stats in them, just please I implore you not to think of them as or call them an infographic.
An infographic conveys a lot of complex data in a visual story that captures your attention at a high-level then draws you in. Subsequently delivering further layers of information in a consumable manner that would otherwise make your eyes glaze over. The result? You come away from it with some hitherto unknown insight into said topic.
An Infographic (click for readable source):
Not an infographic, but that’s OK (link) just don’t call it an infographic
That’s right, just putting numbers or a chart/bar graph on a poster doesn’t magically bestow it infographic status.
Little known fact: some of the best Infographics are about coffee.
And this is one (below) of my favorites by The Oatmeal. Note how it’s not just a bunch of stats prettied up and how it mixes in all sorts of interesting information visually that helps you remember… such as the coffee belt bit.
Now, what do you think? And what is your favorite infographic?