A potent and sad little story about a whale

I saw this come across Facebook today. It is one of the most compressed yet still potent and emotionally moving stories I’ve read in some time. Working in marketing something we are always trying to do is distill things down to their essence. When we do this it’s easy to become generic and bland, unfortunately missing that elusive essence. That story that is told over and over again. This story has data, emotion, character and a sense of place. Even a sense of dialog even though it’s a whale.

As marketers we can all learn a great deal from such stories.

No idea who deserves credit for this but thank you none the less.

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2 thoughts on “A potent and sad little story about a whale

  1. Wow! This is such a profound, powerful story. Like a fable / parable – its extends itself beyond the waters and to our own lives. Thank you original creator. Thank you Matthew.

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